Ok, let's see if you can spot the common denominator? Drugs raids this week by Lothian and Borders Police took place in Dalkeith, Loanhead, Bonnyrigg, Pathhead, Penicuik, Gorebridge.
The circulation area of the weekly Midlothian paper, The Advertiser, covers Dalkeith, Loanhead, Bonnyrigg, Pathhead, Penicuik, Gorebridge, and much more.
Operation Evolve, as it was dubbed, was the culmination of a 20 month investigation according to the L and B website and no doubt the media plan for maximising coverage and reassuring Midlothian residents, was as carefully planned as the nuts and bolts police work.
Chief Superintendent Terry Powell, said: "I am sure that as a result of this two day operation, the residents of a number of areas of Midlothian will see a big difference in their quality of life."
But because of the numbnuts who run the police press office, those same Midlothian residents won't be reading about the raids in their local paper.
While the rest of the media (mostly underwhelmed and disinterested) were briefed about the upcoming raids on Monday morning at Fettes, staff at The Advertiser were left in the dark because press office boss Elayne Grimes had forgotten to invite them.
The first the Dalkeith editorial team heard about Operation Evolve was at 3pm on Monday when the Chief Super himself phoned in to ask if they would like to come along on the jaunt.
This was followed up with another desperate call on Tuesday afternoon when the local Superintendent virtually pleaded with the Advertiser team to send along a reporter and snapper. The officer was told politely: "Ta, but no ta".
No surprise really. Most local papers are short staffed and need a bit of forward planning for this type of event. It obviously hadn't dawned on the dimbos in L and B's media office that The Advertiser has a Wednesday deadline so to be offering them a spot on Wednesday morning's raids instead of Tuesday was cutting it fine.
So as well as pissing off the largest daily on their patch, the Edinburgh Evening News, La Grim has also managed to pull the chain of the paper everyone reads in Midlothian.
Keep up the good work, Acting Chief Constable Tom Halpin must be very proud of your efforts.
EDIT: My mistake, just been informed The Advertiser's deadline is actually Tuesday mornings, which makes L and B look even sillier, if that's possible.
Thursday, 25 September 2008
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