One of the worst jobs in PR today must be the press officer's post at Newcastle United. Andy Naylor - where are you when your club needs you? Knocker Naylor, as the former PR wizard for GNER is known, is a huge Magpies fan, mate of Alan Shearer, and no doubt would sort out The Toon's trifling image problem.
To get an idea of just what United's media team are up against, read this hilarious press conference battle with temporary manager Joe Kinnear.
WARNING: there are lots of sweary words.
Friday, 3 October 2008
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