Press Release Which Is Anything But The Mutt's Nuts

Is this the most pointless press release ever issued? L&B cops have appealed for help in finding puppies stolen in a break-in. Awww.

Now it might have potential for coverage but skip down to the Notes to Editor bit . . .

PUPPIES STOLEN, EDINBURGH
0800hrs, 20/10/09

Press Office, Fettes

Police in Edinburgh are appealing for information after four puppies were stolen from a flat in Albert Street on Friday (October 16).

The Staffordshire bull terrier pups were taken when the flat was broken into sometime between 11.30am and 1.45pm.

The puppies are eight weeks old, two of them are black, and two have brindle markings.

A police spokesperson said: “The owner is very upset at the loss of the puppies.

“We are appealing for anyone who might have seen people acting suspiciously in the area at the time, or from anyone who has heard of this kind of puppy being offered for sale, to contact police.”

Anyone with information is asked to contact Lothian and Borders Police on 0131 311 3131 or Crimestoppers in confidence and complete anonymity on 0800 555 111.

NOTE TO EDITORS: There are no images of the puppies available and the owner does not wish to speak to the media
ENDS

Issued by Martin Couper on 20/10/2009 08:05:01

If Martin Couper or his bosses at Fettes press office had any balls, even the canine variety, they would have told the cop that asked for this release to be issued that he/she was barking.

No pics and owner doesn't want to play ball - simple solution - take a hike. But what about the waste of resources in putting this together and then polluting news desk in-boxes with a release which has no chance of getting hacks to bite?

Try getting the media office to answer the dog and bone when you have an urgent inquiry about an ongoing incident or suspicious death and that's a different matter entirely - you've got more chance of them showing you their puppies.

Anyway, that's enough dog puns for one day, back to the real job . . .